Al-Ahli Docks on the Shores of the Red Sea

As part of the strategic partnership between Al-Ahli Club Company and Red Sea Global, the first football team of Al-Ahli Club arrived at The Red Sea destination early this morning. The visit aims to activate this partnership through a range of activities and events designed to foster team spirit and promote the destination as one of the world's leading regenerative tourism destinations.

Upon their arrival, the team was welcomed by the Group CEO of Red Sea Global, who emphasized the significance of this partnership and its role in showcasing the alignment between sports and Saudi Arabia's sustainability goals.

During the visit, the first team players will participate in innovative programs and training sessions aimed at enhancing physical readiness and team spirit. These programs will include thorough and comprehensive fitness assessments designed to evaluate each player's condition, allowing for the development of individual training plans to be implemented during the players' break, ensuring the maintenance of the highest performance levels. Additionally, there will be a focus on activities that highlight the 'Red Sea' destination's commitment to environmental and cultural sustainability.

Barbara Biggi, Chief Commercial Officer stated:

"We are proud to activate this partnership with Red Sea Global, which is one of the largest supporters of innovation and sustainability both in the Kingdom and globally. This step aligns with our strategy to achieve synergy between sports and the Kingdom’s leading national projects."

Meanwhile, Ahmad Darwish, Group Chief Administrative Officer at Red Sea Global, expressed his delight in strengthening the partnership with one of the most historically significant sports clubs in the Kingdom. He emphasized the importance of integrating sports with national initiatives to present a pioneering model that reflects the aspirations of Saudi Vision 2030.

Al-Ahli Club Company confirmed that this step is part of a well-studied strategy to expand partnerships and enhance the sports sector's benefit from major national projects. The club invites its fans to follow the details of this visit through the club's official channels, which will feature exclusive coverage of the team’s activities and events at The Red Sea destination.