Vision, Mission and Values
Our Vision
A sports club recognized for enduring success, that ignites our fans’ passion around the world; built on a sustainable, world-class organization and our homegrown talent
Our Mission
Strive to win, on- and off-the-pitch, in a new home with sustainable commercials, an established academy & the most engaged fanbase in KSA
Our Values
Leadership
Set high standards, take responsibility, and hold one another to account
Ambition
Aspire to be the best individuals, teams and club in everything we do
Competition
Be competitive in every contest, on-the-pitch and off-the-pitch
Loyalty
Be loyal to the club, teammates, fans, the community, the mission
Heritage
Respect the legacy of the club and try to represent the club with pride
