Vision, Mission and Values

Our Vision

"A sports club recognized for enduring success, that ignites our fans’ passion around the world; built on a sustainable, world-class organization and our young talent."

Our Mission

"Strive to win, on- and off-the-pitch, in a new home with sustainable commercials, an established academy & the most engaged fanbase in KSA."

Our Values

Leadership

Set high standards, take responsibility, and hold one another to account

Leadership

Ambition

Aspire to be the best individuals, teams and club in everything we do

Ambition

Competition

Be competitive in every contest, on- thepitch and off-the-pitch

Competition

Loyalty

Be loyal to the club, teammates, fans, the community, the mission

Loyalty

Heritage

Respect the legacy of the club and try to represent the club with pride