Al Ahli Extends Strategic Partnership with Cenomi Centers Until 2031

Al Ahli Club Company has announced the extension of its strategic partnership with Cenomi Centers, the Kingdom’s leading developer and operator of lifestyle shopping centers, through 2031. The move reflects the strength of the relationship and the success of the commercial model since the partnership was first signed in December 2024. The club said the renewal also reinforces private sector confidence in Al Ahli’s brand as a trusted investment partner.

The company added that keeping the partnership in place until 2031 is a key part of its commercial stability strategy and supports its broader plan to build an integrated sporting and business ecosystem aligned with international best practice in sports brand management. Under the extended deal, the Cenomi logo will continue to appear on the back of the first team’s jersey, helping to further strengthen the club’s brand value. Cenomi Centers will also open additional official Al Ahli stores across its destinations, roll out marketing initiatives and interactive fan experiences, and offer official merchandise for all age groups, expanding engagement channels and strengthen the club’s commercial and entertainment presence beyond the pitch.

Al Ahli Club Company said the extension also fits within its wider approach to improving financial sustainability by choosing long-term partners that support the club’s ambitions and meet the expectations of its supporters.