Al Ahli and Berain Extend Partnership Through 2028
Al Ahli Club Company has extended its sponsorship agreement with Berain Water for a further two years, continuing the partnership until mid-2028. The renewal reflects the strength of the relationship and both parties’ commitment to building on its progress.
The extended agreement reinforces Berain’s position among Al Ahli’s commercial partners, with a range of marketing rights and benefits designed to support the objectives of both parties. It also builds on the partnership established in 2024, as both sides look to further develop its commercial potential.
Fabrice Bocquet, CEO of Al Ahli Club Company, said: “Extending our partnership with Berain is an important step in the continued development of our commercial business. We look forward to building on what we have achieved together and creating further opportunities that support the club’s ambitions and strengthen its appeal to investors and commercial partners.”
Amir Tawfik, Chief Commercial Officer of Al Ahli Club Company, added: “We continue to grow our commercial portfolio by building long-term partnerships with brands that align with the club’s identity and values. Our focus is on creating meaningful marketing and investment opportunities that deliver shared value and give our partners a strong connection with Al Ahli’s fanbase.”
The renewal reflects Al Ahli’s continued efforts to strengthen its commercial operations and expand its investment opportunities, in line with the growth of Saudi Arabia’s sports sector and the objectives of Saudi Vision 2030.