Al Ahli signs strategic partnership with Aldyar Alarabiya

Al Ahli Club Company announced the signing of a four-year strategic partnership agreement with Aldyar Alarabiya Real Estate Development Company. This step reflects the club’s strategic direction to attract leading national partners across various sectors, enhance its commercial presence in line with the ambitions of the coming phase, and enrich its fans’ experience.

The agreement aims to establish a comprehensive partnership between both parties, covering cooperation in marketing and official sponsorship, as well as the development of unique initiatives that enhance the club’s brand value and open new horizons for fan engagement. It also includes exploring opportunities for real estate and lifestyle projects connected to sports and modern living, aligning with Saudi Vision 2030 goals of supporting quality of life.

Amir Tawfik, Chief Commercial Officer at Al Ahli Club Company, emphasized that this agreement adds significant value to the club’s portfolio of strategic partnerships, saying: “We are pleased to sign this partnership with Aldyar Alarabiya, whom we consider a strategic partner sharing our vision of excellence and innovation. We look forward to seeing this agreement strengthen the club’s commercial and media presence, while delivering initiatives that meet our fans’ aspirations and reflect Al Ahli’s standing as one of the region’s leading clubs.”

For his part, Nayef Al Attawi, CEO and Managing Director of Aldyar Alarabiya, expressed his pride in signing the agreement: “We are proud to collaborate with a club of Al Ahli’s stature and value. Through this four-year partnership, we seek to deliver innovative solutions and initiatives that support the sports sector and serve the community and the club’s fans. This partnership reflects our commitment to contributing to the realization of Vision 2030 and to developing an integrated sports environment.”

As part of the deal, Aldyar Alarabiya’s logo will appear on the shoulder of the first team’s official jersey throughout the partnership. This step highlights the strength of the collaboration and the importance of the new partner in the club’s journey ahead. It also reaffirms Al Ahli Club Company’s commitment to strengthening its commercial partnerships with major national companies and leveraging the club’s name and status to create added value both in sports and society.