Al-Ahli signs a partnership with Al Waha, embracing inclusion and women’s empowerment

Al-Ahli Club Company has announced signing a partnership with "Al Waha Duty-Free" - the first Saudi duty-free company fully owned by the Public Investment Fund - becomes the official sponsor of the women's first team and Al-Ahli Academy, in a move that confirms the club's commitment to developing various sectors within the organization.

This significant partnership aims to support two vital areas in the club's strategy: empowering women's football and developing young talent, which aligns with Al Waha's ambitious vision as a leading national entity seeking to deliver exceptional experiences that reflect the Kingdom's progressive image.

Dr. Khalid Al-Issa, Chairman of Al-Ahli Club Company Board of Directors, expressed his delight, saying: "We are thrilled with this strategic partnership with Al Waha Duty Free, and we appreciate their vision in directing their support to two areas we prioritize: women's football and the club academy." He added: "This backing confirms the leading national role that major companies play in supporting the comprehensive sporting development journey in the Kingdom."

Al Waha Duty Free is a valuable addition to the club's partner network, being a leading company that aims to spearhead the travel retail sector in the Kingdom, developing premium outlets that offer a blend of high-quality international and Saudi products, contributing to achieving Saudi Vision 2030 targets for economic diversification and strategic sector development.

This partnership aims to achieve mutual objectives, as it will contribute to supporting the women's side's progress at the club and enhancing Al-Ahli Academy programs for nurturing future stars. In return, it will provide an ideal platform for Al Waha to reach a broad fanbase and associate its brand with the values of excellence and leadership embodied by Al-Ahli.

This collaboration demonstrates the synergy between major sporting institutions and ambitious national companies, serving the Kingdom's developmental goals and enhancing Saudi football's standing at all levels.