Al-Ahli Club signs Strategic Partnership with DAN Company, promoting quality of life and community activity
Al-Ahli Club Company has announced signing a partnership with DAN a PIF Company, specializing in agritourism, ecotourism, and adventure tourism, to become the official sponsor of the men's basketball team, in a strategic move aimed at building new bridges between the sports and tourism sectors, contributing to achieving Saudi Vision 2030 targets.
This partnership is based on an ambitious vision that goes beyond the confines of sporting grounds, representing a national alliance between two organizations that share common goals and values. Through Al-Ahli's position as one of the Kingdom's most established football clubs and its extensive supporter base, this partnership will work to support DAN's objectives in promoting healthy and active lifestyles and strengthening the community's connection to the Kingdom's stunning natural beauty and rich heritage.
The deal is expected to be activated through a series of quality initiatives focusing on key areas, primarily community empowerment and quality of life. The partnership will include launching joint programs targeting young people and families, encouraging participation in sporting and recreational activities at tourism destinations developed by DAN, which celebrate the Kingdom's natural and agricultural diversity, starting with their flagship project "Tuaja Luxury Resorts" in Al-Ahsa.
Commenting on this partnership, Abdulrahman Abaalkhail, CEO of DAN Company, said: “We are proud to partner with Al-Ahli Saudi Club, one of the Kingdom’s most historic and respected sports clubs, through our sponsorship of the men’s basketball team. This partnership reflects Dan Company’s vision of empowering communities and enhancing the quality of life by integrating comprehensive tourism with sports. We believe that connecting athletics with rural tourist destinations is an innovative step toward achieving sustainability goals, empowering youth, and fostering national pride, in line with the objectives of Saudi Vision 2030.”
Dr. Khalid Al-Issa, Chairman of Al-Ahli Club Company Board of Directors, commented: "We welcome our new partner, DAN company at Al-Ahli, and consider this partnership a model for integration between the sporting and tourism sectors." He added: "This partnership represents a shared belief in the importance of enhancing quality of life and encouraging community activities, which aligns perfectly with our values and ambitions to contribute to achieving Saudi Vision 2030 targets. “
This relationship also aims to enhance pride in cultural identity through joint events that highlight authentic Saudi heritage, integrating the hospitality experiences offered by DAN with the sporting passion embodied by Al-Ahli and its supporters. This enables the delivery of quality tourism experiences at the farms and rural destinations developed by DAN, which contribute to exploring the Kingdom's beauty and richness, in a style that combines sport and tourism in a way that suits all community members with their various backgrounds and interests.
Under the slogan " Empowering by nature, for a green future", this sponsorship carries special symbolism that uniquely harmonizes with Al-Ahli's iconic green colors, which simultaneously symbolize nature. This harmony reflects both parties' shared commitment to supporting sustainability and contributing to achieving a prosperous future aligned with Saudi Vision 2030 targets.