Al-Ahli Unveils New Identity and Launches App and Membership Program

On Wednesday evening, Al Ahli Club Company unveiled the club’s new logo during an official ceremony held at the Ritz-Carlton Hotel in Jeddah. The event was attended by a distinguished group of senior officials, club leadership, a number of the club’s historic legends, as well as strategic partners and sponsors.

The new logo represents the launch of a modern visual identity that reflects Al Ahli’s rich heritage and future ambitions. The design is inspired by the club’s historical emblems, featuring a shield symbolizing strength and unity. At the center of the shield is the name “Al Ahli,” surrounded by icons representing the club’s deep-rooted foundation since 1937, along with the timeless phrase “Together Throughout Time,” embodying the loyalty and enduring bond of fans across generations.

The selection of the new logo was based on an extensive public engagement campaign, during which Al Ahli fans shared their perspectives and aspirations through an official vote that helped shape this new identity.

As part of strengthening strategic partnerships, Al Ahli Club Company also signed several new agreements during the ceremony and announced the launch of the club’s official app. The app is a comprehensive digital platform designed to enhance the fan experience by delivering exclusive content and updates.

The event also marked the introduction of the new membership program, which offers seven different tiers to suit all segments of the fan base. The program provides exclusive benefits, including season tickets, discounts on club merchandise, partner offers, and opportunities to attend team training sessions and view trophies. Members are also granted voting rights on certain club decisions, reinforcing community engagement and deepening the relationship between the club and its supporters.