Al-Ahli Signs Strategic Partnership Agreement with Cenomi

Al-Ahli Club Company, represented by its CEO Ron Gourlay with the presence of Chief Commercial Officer Ms. Barbara Biggi, has signed a strategic partnership agreement with Cenomi Centers, represented by its Chief Commercial Officer Khaled Al-Janahi, to market the Club’s products through Cenomi’s shopping centers located across the Kingdom of Saudi Arabia.

This partnership, which extends until the end of the 2026-2027 season, reflects Al-Ahli’s vision of offering integrated sports and commercial experience that enhances the Club’s presence and increases fan engagement. Through this collaboration, Al-Ahli’s products—including jerseys, logos, memorabilia, and sportswear—will be easily accessible to the Club’s large and widespread fanbase via Cenomi’s outlets across numerous Saudi cities.

Cenomi chose to partner with Al-Ahli due to the Club’s significant local and regional popularity, making it a partner that embodies the shared values of innovation and growth between the two entities.

Moreover, Cenomi’s logo will feature prominently on the back of Al-Ahli’s first-team football jerseys, symbolizing the extended marketing partnership between the two organizations and its role in boosting their shared presence both on and off the field.