Al Ahli Welcomes ALSI as Official Beverage Sponsor
Al Ahli Club Company has signed a one-year strategic sponsorship agreement with Al Esayi Distribution Company, represented by its ALSI brand, a leading brand in the soft drinks sector, in the presence of Al Ahli Club Company CEO Fabrice Bouquet and Al Ahli Club Chief Commercial Officer Amir Tawfik. Under the agreement, ALSI will become the club’s Official Beverage Sponsor. This step reflects Al Ahli’s commitment to building strategic commercial sponsorships that leverage its sporting stature and extensive fan base, while opening new avenues for marketing collaboration and enhancing the commercial presence of both parties.
This sponsorship builds on Al Ahli’s ongoing efforts to strengthen its brand appeal and develop investment opportunities linked to its sporting presence and strong connection with fans. Football provides an effective platform for brands to connect with audiences, build closer relationships and strengthen their market presence.
Fabrice Bouquet, CEO of Al Ahli Club Company, said: “We are pleased to welcome ALSI to the Al Ahli family of partners and look forward to building a relationship that creates value for both parties. Al Ahli’s established standing and extensive fan base offer our partners valuable opportunities to connect directly with fans and strengthen their brand presence. We remain committed to developing distinctive sponsorships that support the club’s ambitions and establish lasting commercial relationships.”
Amir Tawfik, Chief Commercial Officer at Al Ahli, said: “Our sponsorship with ALSI is a welcome addition to our commercial portfolio, and we look forward to translating it into practical initiatives that strengthen both brands and expand opportunities to engage with Al Ahli fans. We are working to develop a sponsorship model that goes beyond traditional sponsorship, offering our partners greater opportunities to benefit from the club’s connection with its fan base through innovative marketing initiatives that deliver mutual benefits and support commercial growth for both Al Ahli and its partners.”